8 Steps to Designing a Meaningful Brand

8 Steps to design a meaningful brand

1. Discovery – Strategy & Identity. The goal is to create an identity that resonates and effectively communicates the brand's values and personality.
2. Direction – "Art direction is the translator between a brands strategy and its visual expression." Millman 2007
3. Typography – conveys a brands tone, personality, and values in a subtle yet incredible effective way
4. Illustration – has the power to abstract idea
5. Photography – can showcase a brand's product or services. however it also creates a sense of trust and authenticity, tells a story, conveys a mood, or evokes an emotion.
6. Design – is both a science and an art. we are guided by data, research, and equations as much as we are by our own creative intuition and imagination.
7. Digital – in a 24-hour, two-way conversation, brands forge intimate ties with their followers
8. Physical – we must remember that while digital sphere has become more central to our lives, we still exist in a physical world.

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